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Faculty of Economics and Business Studies

Course Title: 0202 Strategic and International Management

Course Description
  • Introduction to strategic and international management 
  • Strategy processes and strategic analysis 
  • Business and corporate strategy 
  • International trade and foreign direct investment 
  • Strategy and organisation in international enterprises 
  • Internationalisation and success 

 

Faculty

Economics and Business Studies

Institute

Chair of BWL II

Lecturer

Prof. Dr. Andreas Bausch

Study Period (dd/mm/yy)

17/10/2022-10/02/2023

Mode and Time

Monday, 14:00-16:00 and Tuesday, 18:00-20:00

Asynchronous  (recorded)

Online Tool for Teaching

Ilias, Webex

Language of Instruction

English / deutsch

Target Group

Bachelor

Prerequisites

english

ECTS

6

Course Title: 0203 Marketing

Course Description

In the lecture and exercise, an initial insight into marketing is given. The marketing idea, which centers on customer orientation and the best possible satisfaction of customer wishes and needs, is explained, as are basic marketing theory approaches and the integration of marketing into the company.

First, there is an awareness of marketing. Then, an understanding of customers, who are at the heart of marketing, is developed. This is followed by an overview of how to analyze markets specifically. Then, the procedure for planning goals and strategies is explained. A main focus of the lecture is the design of measures within the marketing mix of the company. The basis for this is formed by the brand options to be defined, which serve as the basis for designing product policy, communication policy, pricing policy and distribution policy. These are also presented in detail. The lecture concludes with the control of goals, strategies and measures and the anchoring of marketing in the company.

The exercise to the "Marketing" lecture takes place in the form of Web-Based-Trainings (WBTs). Here, the presented contents are deepened by means of a case study, which is dealt with in a WBT series according to the lecture focus. In addition, practice questions help to further deepen the content during self-study.

  • Understanding market players
  • Developing marketing strategies
  • Designing marketing measures
  • Implement marketing strategies

 

Faculty

Economics and Business Studies

Institute

Chair of BWL I – Marketing und Verkaufsmanagement

Lecturer

Prof. Dr. Alexander Haas

Study Period (dd/mm/yy)

17/10/2022-10/02/2023

Mode and Time

Synchronous (to be announced)

Asynchronous (recorded)

Online Tool for Teaching

Ilias

Language of Instruction

English

Target Group

Bachelor

Prerequisites

english

ECTS

6

Course Title: 0204 Empirical economic research and econometrics

Course Description

The course (lecture with exercises) introduces to basic principles of empirical economic research and econometric analysis. The approaches and methods are presented using examples.  
Among other things, the following topics are covered: approach to empirical economic research, the database of empirical economic research, input-output tables and input-output analysis, linear regression model and residual analysis, models with qualitative explanatory variables and for binary dependent variables (logistic regression), modelling trend and seasonal adjustment, dynamic models and forecasting.

 

Faculty

Economics and Business Studies

Institute

Chair of Statistics and Econometrics

Lecturer

Peter Winker

Study Period (dd/mm/yy)

17/10/2022-10/02/2023

Mode and Time

Synchronous (live), Time: 18:00 (exercises every second week)

Asynchronous  (recorded)

Online Tool for Teaching

Ilias, BBB

Language of Instruction

English / deutsch

Target Group

Bachelor

Prerequisites

English

ECTS

6

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