Faculty of Economics and Business Studies

Course Description

Im Zentrum der Marketingforschung steht die Beschaffung wertstiftender Informationen für die Entscheider. Dazu werden in Projekten Daten zu Informationen aggregiert. Die Veranstaltung vermittelt dazu einen umfassenden, aktuellen Überblick über die theoretischen als auch praktischen Aspekte der Marketingforschung und verdeutlicht, wie Manager diese zur Entscheidung nutzen. Auf Basis der Veranstaltung können die Studenten Marketingforschungsprojekte planen und durchführen. Die notwendigen Kenntnisse über die modernen Methoden der Marketingforschung kennen sie und haben die Kompetenz, diese anzuwenden. Folgende Themengebiete helfen dabei:

• Marketingforschung verstehen
• Marketingforschungsprojekte entwickeln und durchführen
• Methoden der Datenauswertung verstehen
• Marketinginformationen generieren

Faculty

Economy and Business Studies

Institute

Chair of BWL 1

Lecturer

Dr. Melanie Bowen

Study Period (dd/mm/yy)

11/04/22-15/07/22

Mode and Time

Synchronous, Time (CET): to be announced

Online Tool for Teaching

Webex, ILIAS, StudIP

Language of Instruction

German

Target Group

Bachelor, Master

Prerequisites

none

ECTS

6

Course Description

A significant part of the value creation of companies takes place through sales. As the link between the company and its customers, it is essential to serve the customer's needs to the benefit of both the customer and the company. As a sales manager, you are responsible for generating the best possible long-term benefit for all parties by making the right offer to the right customer at the right time. Sales can rightly be called the "moment of truth" of marketing. To this end, the course provides an up-to-date and comprehensive insight into theory, methods and research status as well as their application in sales organizations. The ability to deal effectively with the challenges of sales management and to question their potential solutions according to the situation is taught. The module focuses on the following aspects:

• Understanding sales success
• Developing and implementing sales concepts
• Implement sales strategies
• Selling and negotiating

Faculty

Economy and Business Studies

Institute

Chair of BWL 1

Lecturer

Prof. Dr. Alexander Haas, Dr. Sadrac Cénophat

Study Period (dd/mm/yy)

11/04/22-15/07/22

Mode and Time

Synchronous, Time (CET): to be announced

Online Tool for Teaching

Webex, ILIAS, StudIP

Language of Instruction

English

Target Group

Master

Prerequisites

none

ECTS

6

Course Description

• Enhanced Game Theory
• Applications to Topics in Finance
• Monetary Policy in Sovereign Debt Crises
• Conventional and unconventional Monetary Policy in Crises

Faculty

Economy and Business Studies

Institute

Chair of VWL III

Lecturer

Prof. Vesely (UWM), PD Dr. Martin Mandler (Bundesbank)

Study Period (dd/mm/yy)

11/04/22-15/07/22

Mode and Time

Synchronous and asynchronous; Time (CET): to be announced

Online Tool for Teaching

ILIAS and Webex or MS Teams

Language of Instruction

Emglish

Target Group

Master in the field of economics

Prerequisites

Advanced Microeconomics and Macroeconomics

ECTS

6

Course Description

• Gains from Trade
• Trade Policy and Market Structure
• Political Economy of Trade Policy
• International Factor Movements and Foreign Direct Investment (Multinational Firms)

Faculty

Economy and Business Studies

Institute

Chair of VWL III

Lecturer

Prof. Juergen Meckl

Study Period (dd/mm/yy)

11/04/22-15/07/22

Mode and Time

Synchronous and asynchronous, Time (CET): to be announced

Online Tool for Teaching

ILIAS and tutorials via Webex or MS Teams

Language of Instruction

English

Target Group

Master in the field of economics

Prerequisites

Advanced Microeconomics and Macroeconomics, Advanced Trade Theory

ECTS

6

Course Description

This course gives an overview over the economic study of innovation and the production of new goods and services. Students will learn about the importance of the research and development activities of firms and how they are influenced by public policy in general and by the patent system in particular. The course introduces patent races, the economics of licensing, and the study of adoption and diffusion of new technology. A further topic concerns R&D cooperation with a focus on the working of Research Joint Ventures. Throughout the course we will discuss the Schumpeterian themes of the relation between market structure, firm size and innovation. The course will also evaluate current technology policy as implemented in various countries. A seminar-like part will conclude the course with various case studies of firms’ research and development activities and innovations with a special focus on the pharmaceutical sector. We will have industry experts discussing their experience. 

Faculty

Economy and Business Studies

Institute

Chair for Industrial Organization, Regulation and Antitrust

Lecturer

Prof. Dr. Georg Götz

Study Period (dd/mm/yy)

11/04/22-15/07/22

Mode and Time

Synchronous, Time (CET): Tuesdays, 16:00; Thursdays, 14:00

Asynchronous (recorded Youtube videos from previous course available)

Online Tool for Teaching

Webex, MS Teams

Language of Instruction

English

Target Group

Bachelor, Master in the fields of Economics and Business Administration

Prerequisites

Intermediate Microeconomics

ECTS

6

Course Description

This course deals with network industries like electricity, gas and water supply as well as with the telecommunication sector and how to regulate them. A special focus is laid on the consequences of the asymmetric distribution of information among the agents active in these sectors. Here, one might think of product markets characterized by uncertainty about qualities and prices as well as labor markets, insurance markets, or financial markets. These markets are characterized by endogenous information that is generated by some market participants' behavior affecting other market participants' behavior. As a consequence, the market mechanism may be distorted or even fail.

Faculty

Economy and Business Studies

Institute

Chair for Industrial Organization, Regulation and Antitrust

Lecturer

Prof. Dr. Georg Götz

Study Period (dd/mm/yy)

11/04/22-15/07/22

Mode and Time

Synchronous (live), Time (CET): Tuesdays, 8:00; Thursdays, 8:00

Asynchronous (recorded Youtube videos from previous course available)

Online Tool for Teaching

Webex, MS Teams

Language of Instruction

English

Target Group

Bachelor, Master in the fields of Economics and Business Administration

Prerequisites

Intermediate Microeconomics

ECTS

6