Faculty of Economics and Business Studies

Course Description

This course deals with network industries like electricity, gas and water supply as well as with the telecommunication sector and how to regulate them. A special focus is laid on the consequences of the asymmetric distribution of information among the agents active in these sectors. Here, one might think of product markets characterized by uncertainty about qualities and prices as well as labor markets, insurance markets, or financial markets. These markets are characterized by endogenous information that is generated by some market participants' behavior affecting other market participants' behavior. As a consequence, the market mechanism may be distorted or even fail

Faculty

Economics and Business Studies

Institute

VWL - Chair for Industrial Organization, Regulation and Antitrust

Lecturer

Prof. Dr. Georg Götz

Study Period (dd/mm/yy)

11/04/2023 - 14/07/2023

Mode and Time

Synchronous (live), Time (CET): Tuesday, 8 am, Thursday, 8 am

Asynchronous (recorded Youtube videos from previous course available)

Online Tool for Teaching

Big Blue Button

Language of Instruction

English

Target Group

Master

Prerequisites

Intermediate Microeconomics

ECTS

6

Course Description

This course gives an overview over the economic study of innovation and the production of new goods and services. Students will learn about the importance of the research and development activities of firms and how they are influenced by public policy in general and by the patent system in particular. The course introduces patent races, the economics of licensing, and the study of adoption and diffusion of new technology. A further topic concerns R&D cooperation with a focus on the working of Research Joint Ventures. Throughout the course we will discuss the Schumpeterian themes of the relation between market structure, firm size and innovation. The course will also evaluate current technology policy as implemented in various countries. A seminar-like part will conclude the course with various case studies of firms’ research and development activities and innovations with a special focus on the pharmaceutical sector. We will have industry experts discussing their experience.

Faculty

Economics and Business Studies

Institute

VWL - Chair for Industrial Organization, Regulation and Antitrust

Lecturer

Prof. Dr. Georg Götz

Study Period (dd/mm/yy)

11/04/2023 - 14/07/2023

Mode and Time

Synchronous, Time (CET): Tuesday, 4 p.m., Thursday, 2 p.m.

Asynchronous (recorded Youtube videos from previous course available)

Online Tool for Teaching

Big Blue Button

Language of Instruction

English

Target Group

Master

Prerequisites

Intermediate Microeconomics

ECTS

6

Course Description

A significant part of the value creation of companies takes place through sales. As the link between the company and its customers, it is essential to serve the customer's needs to the benefit of both the customer and the company. As a sales manager, you are responsible for generating the best possible long-term benefit for all parties by making the right offer to the right customer at the right time. Sales can rightly be called the "moment of truth" of marketing. To this end, the course provides an up-to-date and comprehensive insight into theory, methods and research status as well as their application in sales organizations. The ability to deal effectively with the challenges of sales management and to question their potential solutions according to the situation is taught. The module focuses on the following aspects: Understanding sales succes Developing and implementing sales concept Implement sales strategies Selling and negotiating

Faculty

Economics and Business Studies

Institute

BWL I – Marketing und Verkaufsmanagement

Lecturer

Prof. Dr. Alexander Haas, Dr. Sadrac Cénophat

Study Period (dd/mm/yy)

11/04/2023 - 14/07/2023

Mode and Time

Synchronous, Time (CET):  Lecture: Monday 16.00 - 18.00 / Exercise: Wednesday 16.00 - 18.00

Asynchron (recorded)

Online Tool for Teaching

Webex, ILIAS, StudIP

Language of Instruction

Englisch

Target Group

Master

Prerequisites

English proficiency

ECTS

6

Course Description

Course consists of 2 parts: Part I: “Debt: Game Theory Applications”
• Content:
o Basics of Game Theory
o Applications in Analysis of Financial Markets and Capital Markets
• Format: asynchronous videos
Part II: “Fiscal and Monetary Policy in Sovereign Debt Crises”
• Content:
o Fiscal Policy in Crises
o Conventional and Unconventional Monetary Policy
• Format: virtual live online seminar

Faculty

Economics and Business Studies

Institute

BWL I – Marketing und Verkaufsmanagement

Lecturer

Juergen Meckl, Filip Vesely, Martin Mandler

Study Period (dd/mm/yy)

11/04/2023 - 14/07/2023

Mode and Time

Synchronous, Time (CET): tba

Asynchron (recorded)

Online Tool for Teaching

StudIP, Ilias, Webex

Language of Instruction

Englisch

Target Group

Master

Prerequisites

English proficiency

ECTS

3CP for Part I, plus 3CP for Part II